A Political Solutions Initiative
Inisiatif Perdana Malaysia
PERDANA is a member of Yayasan Sari Kaseh, a philanthropic foundation aiming at improving social lives domestically and internationally
Inisiatif Perdana Malaysia
About Us
Our network covers a vast array of power players and important social and political influencers, with the ability and clout to help spearhead changes in the sectors of economy, business, politics and social. Our main objective is to generate and manage the dynamics of the significant matters and issues in order to produce the best solutions for individuals and organisations effectively and ethically
PERDANA is a member of Yayasan Sari Kaseh, a philanthropic foundation aiming at improving social lives domestically and internationally
PERDANA is also in a strategic alliance with SYRUZ GROUP – an established corporate business group – in creating Synergy in the aspects of Management, Strategy & Business Excellence
Our Services
What We Do
01
Consultation
PERDANA provides consultations to individuals & organisations in order to help them succeed in their missions and objectives particularly in dealing with socio-politically related matters and parties
02
Networking
Our network looks at and studies the issues and problems arising from the dynamics and movements of the nation’s socio-political workings
03
Strategy
PERDANA plays an important role in identifying issues and problems in the important sectors and providing solutions by formulating the best and optimal strategic roadmaps and executions
04
Turnaround Management
In addition to What We Do, turning around the performances of individuals, businesses and organizations is another expertise that PERDANA prides itself in excelling
CONSULTING
PERDANA provides consultations to individuals & organisations in order to help them succeed in their missions and objectives particularly in dealing with socio-politically related matters and parties
With a firm grasp and comprehension of the pulse of the nation, PERDANA aims to be at the forefront of the national change-making movement
Our ultimate aim is to assist in transforming Malaysia into an ideal state with a robustly stable and thriving economy, effective and ethical political leadership, and dynamically productive population
Our network looks at and studies the issues and problems arising from the dynamics and movements of the nation’s socio-political workings
With the expertise from diverse and various sectors, out network possesses the power to improve and make changes for the better
From the grassroot level all the way to the highest, our networking ranges extensively to include perspectives and solutions for all matters.
Some of the sectors covered include Politics, Business, Social & Public Affairs
NETWORKING
STRATEGY
PERDANA plays an important role in identifying issues and problems in the important sectors and providing solutions by formulating the best and optimal strategic roadmaps and executions
It is of a paramount challenge especially in the ever-growing borderless world today to move forward with tangible progress and maintain one’s integrity at the same time – and that has been and will always be PERDANA’s constant mission and goal.
Paradigm-shifting is our core business
In addition to What We Do, turning around the performances of individuals, businesses and organisations is another expertise that PERDANA prides itself in excelling
Accumulatively, the leadership of PERDANA has turned around business operations in Malaysia with a total value of RM150 million. Our abilities in identifying the core problems and their causes, solving the critical issues and executing strategies towards eliminating losses and achieving profitability, have been our core competencies in the business sector
TURNAROUND MANAGEMENT
Leadership
Our Founder & CEO
En Azhar Ansari Affifudin
Azhar Ansari Affifudin is the founder of PERDANA. A graduate of Northumbria University, United Kingdom in Business Administration, he has developed great understanding and knowledge about Malaysia’s socio-political and business landscapes
With over 20 years of experience in business and politics, Azhar provides PERDANA the leadership to move forth and navigate our organisation through all the challenges the world today presents. Starting out as a prodigy, he secured his company, Juwana Construction Sdn Bhd an order book of RM101 million as its Managing Director at the age of 21 in the year 2001
Building the company into a group of businesses focusing chiefly on construction-related businesses, such as main-contracting, construction material supplier and cement-supplying agency, Azhar rose to become the Juwana Group Managing Director
Azhar later left the active management of Juwana Group to start up his own company, Syruz Corporation Sdn Bhd. The company’s main flagship was the Government-concession project to build and operate a National Service Camp, a national military project governed by the Ministry of Defence Malaysia. At the age of 25, he had established himself as the youngest National Service Camp owner in the country
Syruz later rapidly evolved as Syruz Group with interests in Hospitality Management, Infrastructure Management, Construction, Telecommunications, Marketing, Food Services, Media and Consumer Products.
In the field of activism, Azhar was appointed as the Chief Advisor to the Chairman of Paralympic SEA Games 2001’s Opening Ceremony Committee in Kuala Lumpur.
Azhar founded Yayasan Sari Kaseh in year 2020 with the aim of helping and improving the lives of the unfortunate Malaysians through philanthropic projects and events throughout the country. Also in the same year, he was appointed as the fourth President of Persatuan Kebajikan Bekas-Bekas Pengusaha Kem Program Latihan Khidmat Negara Malaysia (The Association of the National Service Training Programme Malaysia’s Former Camp Owners). His role in this industrial trade-association is to protect and fight for the interests of all parties involved with the National Service project
Azhar was conferred the Bintang Kebaktian Masyarakat (BKM) by His Majesty Sultan of Kedah in the year 2013 for his outstanding services to the community.
With his vast experiences, Azhar provides PERDANA with the dynamic leadership and steady focus to excel and succeed together with the nation’s leaders and people
COUNCIL OF ADVISORS
Our Council of Advisors comprises a group of significant and influential individuals who possess the experiences and knowledges in dealing with and managing matters relating to socio-politics, economy and business
With their insights and knowledge, PERDANA possesses a pool of high-quality individuals and assets to help those who wish to further their interest in attaining their goals
Contributions
Together with Yayasan Sari Kaseh, PERDANA also involves ourselves in philanthropic activities and social works. We aim to help everyone who is in need of help regardless of his/her religion, ethnicity, age and other backgrounds.
In addition, we also undertake and conduct researches and other academic/social activities which may involve financial expenditures. Therefore, we welcome those who wish to contribute to our worthy causes in order to make this country and our world a better place for us and our children
For financial contributions, please make/arrange payments to:-
YAYASAN SARI KASEH
Maybank : 564726686399
Please email us at azhar.perdana1@gmail.com if you wish to make or have made a contribution
CEO'S Blog
GLOBALISATION & I
Greetings everyone, I am very proud to welcome you to our recently-launched website. PERDANA is an initiative which aims at
June 17, 2022